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Marketing Content Examples For B2B Businesses The best marketing content resonates with consumers at an emotional level. It provides new concepts and ideas to help people tackle issues. The most effective marketing content is engaging whether it's an engaging video or a detailed white paper. sickseo is valuable to its readers and satisfies its branding objectives. Learn from these eight branded content examples that get it right:. Blog Posts Blog posts are an effective way for companies to share their thoughts, insights and stories. They can cover any subject or question and are typically educational in nature. They may include videos, images or audio, to enhance the quality of the content and enhance the on-page search engine optimization (SEO). Writing blog posts of high-quality starts with conducting market research in order to uncover and confirm a few important facts about your audience. Once you have a clear idea of your audience, you can begin brainstorming and writing. Some common kinds of blog posts include listsicles, how-to articles infographics, curated collections and more. These types of blog posts ensure that your website is brimming with variety and offers the quality your visitors expect from you. For example, a how-to post can teach your audience a new skill and help them resolve the issue that they're facing which makes it an excellent piece of marketing content that will keep your audience engaged. A curated list is a type of blog post that makes use of numerous real-world scenarios to demonstrate a certain point. This type of blog post can also be employed as a marketing tool to increase brand awareness and credibility. Case Studies Case studies may not be as sexually attractive as a popular blog post, but they can be one of the most effective marketing pieces you can develop. They are excellent for showcasing your the expertise of your company and establishing trust with potential customers. A great case study is about helping your audience solve a problem by showing them the way your product or service has helped a customer resolve a similar issue. You can utilize a variety of content formats to make your case studies more interesting such as infographics and videos. Be careful not to turn your case studies into advertisements because this could damage the credibility of your business. Instead, concentrate on creating a useful resource that will inspire and encourage your readers. You can also use case study to show testimonials from clients and user-generated content. This helps build trust and makes your site more credible. UGC is most efficient when it is backed by data. White Papers White papers unlike blogs and feature articles generally longer and provide more research and information. B2B companies use white papers to show thought leadership or provide unique perspectives to help customers make buying decisions, understand more about an industry, or resolve issues for their business. Because of their high level of content that is in-depth They are a fantastic way to build trust with casual readers and positioning companies as a trusted source of information. They can also assist potential customers to move through the sales funnel. White papers can come in various styles, but the most effective ones are designed to specific audience. This means everything from the tone of voice to distribution strategy should be geared towards the ideal reader. White papers usually contain research findings, but it's easy for them to stray into the realm of theory without giving readers practical applications. Backgrounders and papers on problem-solving should include some form of success stories to keep readers interested. White papers are also increasingly incorporating interactive designs. They allow the reader to filter charts and tables to focus only on the information they are looking for. This makes it easier for the reader to absorb and move through the sales channel. Videos Videos are a powerful way to communicate with your audience. They're an excellent way to promote your company in a dynamic and interactive manner. They are great for capturing the attention of your audience and presenting complex concepts. Tutorials, instructional videos and demonstrations are a few of the most popular video types. These videos are created to help your customers learn about your products and services, as well as to increase customer loyalty. These videos are an excellent way to highlight your expertise in your field and can be utilized on social media, in blog posts, or as an element of a sales presentation. These videos are an excellent way to connect with your audience. Particularly if they are relevant and connect to current events or movements. When you're releasing a animated explainer video or a live Q&A testimonials are a simple method to build trust in your brand and encourage potential customers to buy your product. Customers can request to record a video about their experience with your product or organize an AMA session on Reddit. You can also create screen share videos and how-to videos that are focused on specific issues. For example, if you have an e-commerce solution that assists small to medium-sized businesses run their online store, you can title your video “How to Create a Shopify Store”. This will help it rank in search engines. Testimonials Testimonials are a different type of social proof that helps people believe in the credibility of a brand. They can be found in text or video format and are a powerful tool to increase sales and enhance a company's online image. Testimonial marketing content is effective because it focuses on the unique requirements of each client and how the company's product or service addressed those problems. It also gives credibility to the company since it demonstrates other people have used the product. If you choose to use testimonials, be sure you include a name, title and company to increase their credibility. Make the testimonials as personal as you can by adding a face. This will help create a connection between the customer and the brand. You can add testimonials to other pages on your website. Some companies have a separate page dedicated to testimonials, but you are able to also include them in other pages. For example the case where a testimonial refers to a particular product, you can display it on the product's checkout page. This approach will avoid a testimonials page being visited less frequently than other pages and will still offer the same social evidence. Interactive Landing Pages Interactive elements on landing pages boost the level of engagement of visitors. This type of content will help you achieve your goal of turning website visitors into leads. Interactive pages are more enjoyable than static pages with the typical signup form and marketing content. This interactive landing page for Mooala's dairy-free milk employs a playful approach in order to keep the user engaged. The landing page also features a simple form with multiple options for signing up, shortening the process of conversion even more. Another example of an interactive landing page is this one from TransferWise which is a money transfer service. The first screen offers real-life success stories as well as social proof to reassure prospective customers that the service is worth it, then allows them to fill out a simple form to find out more details about how the product functions. A landing page is an excellent method for B2B marketers to build an email list. You can offer a free eBook, webinar, or a free trial or other content to lure your audience into signing up in exchange for their contact details. Headache Trackers Content should inform users about the causes of headaches and how to treat them at the consideration stage. Examples include infographics that share information about the top causes of headaches, or white papers that present exclusive research into the science behind headache cures. White papers require readers to share their email address in exchange for access which helps build credibility and trust with prospective customers. Minen says that headache trackers, apps that allow users to monitor their stress levels and food intake, could be beneficial for the consideration stage. However, users must be careful about making assumptions based on tracking data, she adds. It may not reflect the true nature of the triggers for headaches.